A lifetime of grit in every bottle–metaphorically speaking. Simi Wines was looking to fire a shot across the barrel of a tired category. So we set our sights on telling the remarkable tale of the brand’s iconic leader. Isabelle Simi.

A film crafted to honor Isabelle’s craftiness. Our collaboration with production proved crucial in doing justice to Isabelle’s story. Every bit of terroir was painstakingly accounted for with the help of director Nick Ball, editor Leo King and music house Stare Crazy.

Shiny Stuff.

• Clio Awards - Craft - Music - Bronze

• Shots - Music - Gold

• Shots - Copywriting - Silver

• One Show Shortlist

• ADC Shortlist

• AICP Shortlist

• Gerety Awards Silver Craft

• Shots Magazine Article

• The Stable Article (AU)

• David Reviews Article (UK)

• Adweek Article

The Crew. Nick Ball. Leo King. Seamus McGarvey. Stare Crazy. Gus Johnston. Megan Van Dagens. Aisha Hakim. Alyssa Lee. Marissa Valente. Sasha White. Jen Van Deventer. Liv Biedermann.